Refugee Saver is a new saving plan that saves the refugee and restore their abilities to start a new future in Canada.

Saving - Sharing - Helping

8 months, 8 briefs. This is a submission for Young Glory 16/17 April brief.

BRIEF: "IT'S TIME TO STEP UP" Refugees are pouring into Canada. Syrian refugees, escaping this decade’s worst tragedy.

And American refugees, escaping, well,…

As Canadians, we’re happy to welcome them.

We’ve been called the best in world at accepting them.

And we probably are. But we’re not so good at integrating them and making sure they thrive.

Despite our government’s best efforts, many of them end up isolated, lost and disappointed.

It gets so bad, that some want to leave and go back.

Which as Canadians, is the last thing we want.

But there’s a silver-lining.

Privately sponsored refugees (by community groups) tend to fare much better than government assisted ones, which shows that access to the right support system allows them to find work, learn the language and fast-track their integration.

So here’s your brief: It’s time for companies to step up. Come up with new ways for companies to facilitate refugees’ integration in Canada. The idea has to be mutually beneficial to both the brand and to refugees, i.e, you can’t ask brands to simply donate money to the cause.

Sudden Yap
Art Director & A Funny Guy


I love creative comms & storytelling.