SUDDEN
YAP KHAI WEN
MBA · Creative & Art Director · Strategy & Transformation
ACHIEVEMENTSCrowbar Awards
Editorial Publication
Finalist, 2016
Young Glory 2016/17
2 Bronzes, 3 Finalists
5th in Student Category, 2016/17
Hong Kong Design Awards
GOLD in Graphic Design - (Three Dimensional), 2018
Singapore Good Design
Experience Design, 2021
Sudden Yap is a Creative and MBA graduate from Singapore Management University, with experience spanning art direction, brand strategy, and business transformation.
His early career was rooted in the creative industry, where he led and contributed to advertising, digital, and experiential projects across regional and institutional clients. Through this work, he developed a strong appreciation for how creativity functions not just as expression, but as a strategic tool — shaping perception, influencing behaviour, and supporting business outcomes.
Seeking to build a stronger foundation in strategy and decision-making, Sudden pursued an MBA, gaining exposure to corporate strategy, applied finance, analytics, and organisational transformation. He is particularly interested in roles that bridge creative thinking with structured analysis, and environments where ideas are expected to be both compelling and commercially sound. He is currently exploring opportunities across strategy, consulting, brand, and transformation-focused roles.
CV | LinkedIn | Email | Instagram
His early career was rooted in the creative industry, where he led and contributed to advertising, digital, and experiential projects across regional and institutional clients. Through this work, he developed a strong appreciation for how creativity functions not just as expression, but as a strategic tool — shaping perception, influencing behaviour, and supporting business outcomes.
Seeking to build a stronger foundation in strategy and decision-making, Sudden pursued an MBA, gaining exposure to corporate strategy, applied finance, analytics, and organisational transformation. He is particularly interested in roles that bridge creative thinking with structured analysis, and environments where ideas are expected to be both compelling and commercially sound. He is currently exploring opportunities across strategy, consulting, brand, and transformation-focused roles.
CV | LinkedIn | Email | Instagram