POSB SMART BUDDY
Role: Art Director
Good money habits start with Smart Buddy.
Equip your child with the right gear to start their learning journey right.
To reposition Smart Buddy from Cashless Payment to a tool for teaching good money habits.
Parents with children from 7 to 16 years old.
Start your child’s journey to good money habits with Smart Buddy.
Come journey with Smart Buddy where your child can learn to understand the different aspects of money.
Visualise the learning journey with simple illustration to emphasize the storytelling of how Smart Buddy gears are the perfect companion for parents to equip their child with good money habits.
KV, pWeb Content Development, eDM, Paid Media, Branch Media
Creative directors: Chris Lim, Khoo Meng Hau
Copywriter: Alicia Mui
Art Director: Sudden Yap
Account Manager: Isabelle Teng
Project Manager: Ariel Cheng