POSB SMART BUDDY

Role: Art Director
Year: 2022

Category
Art Direction
Advertising

Good money habits start with Smart Buddy.
Equip your child with the right gear to start their learning journey right.

Objective
To reposition Smart Buddy from Cashless Payment to a tool for teaching good money habits.

Target Audience
Parents with children from 7 to 16 years old.

Proposition
Start your child’s journey to good money habits with Smart Buddy.

Big Idea
Come journey with Smart Buddy where your child can learn to understand the different aspects of money. 

Execution
Visualise the learning journey with simple illustration to emphasize the storytelling of how Smart Buddy gears are the perfect companion for parents to equip their child with good money habits.

Output
KV, pWeb Content Development, eDM, Paid Media, Branch Media