NAVY OPEN HOUSE 2019
Role: Designer
Year: 2019
Category
Art Direction
Exhibition
Branding
Interactive
An immersive exhibition that showcases how our lives are intertwined with the sea and Republic of Singapore Navy (RSN).
Spatial-Interactivity and Visual Immersiveness
Working closely with Republic of Singapore Navy (RSN), the Navy@Vivo19 exhibition conveys the significance of Singapore territorial sea and its impact on our everyday life.
Through a combination of interactive design and strategic spatial layout, visitors are fully immersed as soon as they enter the site – discovering the role of RSN in safeguarding our sea.
Encapsulate the Sea
The undulating form of the exhibit structures symbolises the unpredictability of the seas. The presence of RSN is represented with vessel-like structures which evokes stability, reliability and vigilant. Both combined to show the challenges and responsibility that the Navy must overcome and uphold at the sea every day.
Visual, Ambient & Tactility
To evoke a strong visceral connection between the sea and our everyday life, our team curated a thematic showcase featuring a series of visual and tactile exhibits. As visitors move through the area, it is as though they are a part of the Navy’s operation and witness first-hand the impact on our everyday life.
This project is done under Kong Studio while Sudden worked as a Senior Graphic Designer. Kong studio worked closely with Republic of Singapore Navy and Pico, to develop the theme of the event, branding, art direction, exhibition graphic, and interactive development. Visit Kong Studio Project Page for more info.