DBS SAVVY ENDOWMENT


Role: Art Director
Year: 2021


Category
Art Direction
Advertising

The easier way to build up your savings.


Objective
KV refresh for DBS Savvy Endowment, a short-term endowment plan with guaranteed returns.

Idea
Build your savings with ease.

Execution
Building blocks as visual element to convey how savings can be built easily.

Output
KV, pWeb Content Development, Paid Media




Creative directors: Chris Lim, Khoo Meng Hau
Copywriter: Hanis Jazil
Art Director: Sudden Yap
Account Manager: Daphne Chew 
Project Manager: Ariel Cheng








Sudden Yap
Art Director & A Funny Guy

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I love creative comms & storytelling.