DBS SAVVY ENDOWMENT
Role: Art Director
Year: 2021
Category
Art Direction
Advertising
The easier way to build up your savings.
Objective
KV refresh for DBS Savvy Endowment, a short-term endowment plan with guaranteed returns.
Idea
Build your savings with ease.
Execution
Building blocks as visual element to convey how savings can be built easily.
Output
KV, pWeb Content Development, Paid Media
Creative directors: Chris Lim, Khoo Meng Hau
Copywriter: Hanis Jazil
Art Director: Sudden Yap
Account Manager: Daphne Chew
Project Manager: Ariel Cheng