DBS PAYMENT CONTROLS

Role: Art Director
Year: 2022

Category
Art Direction
Advertising 

Scams are on the rise, and it can be easy to miss them. The good news? Staying safe doesn’t have to be hard.

Objective
To raise awareness and usage to DBS Payment Controls feature.

Target Audience
All DBS digibank customers.

Proposition
Switch on control of your cards with Payment Controls on DBS digibank.

Overarching Theme
Surprises happen. It’s best to stay prepared.
Prevent unexpected surprises with DBS Payment Control on digibank anytime, anywhere.

Messaging Framework
Prevent unexpected surprises with DBS Payment Controls.

Execution
Phishing scams are rising. DBS Payment Controls provides the control over your cards functions instantly anytime and anywhere. Using light-hearted and approachable visual element, we paired it with data-driven messaging to drive awareness and usage of Payment Controls through paid media.

Output
KV, pWeb Content Development, eDM, Paid Media