Role: Designer
Year: 2020

Art Direction
Digital Design

Immersive virtual exhibition for The Singapore Army 55th Anniversary.

Creative Approach
The theme of the virtual exhibition is #OurArmyFamily, which celebrates strong camaraderie and brotherhood forged amongst solders in the Army as well as a homage to the support received from Singaporeans and families for the soldiers’ contribution to national defence.

There are seven immersive zones that encompass the Army’s evolution, operational capabilities and platforms, the soldiers’ dedication, as well as family-oriented activities and programs to celebrate the 55th anniversary of the Singapore Army.

Designing the virtual environment
For the virtual exhibition to be immersive, we collaborated closely with the 3D designer and programmers to develop navigation tools and an intuitive user interface. Together, we created a virtual island with the ‘home’ emblem  and different buildings for visitors to explore intuitively.

Providing information and maintaining a visually appealing layout
The virtual exhibition should be easy to navigate and use, without sacrificing
the quality of content. By carefully balancing these two elements, each zone has its own uniqueness without compromising on usability.

This project is done under Kong Studio while Sudden worked as a Senior Graphic Designer. Kong studio worked closely with Singapore Army, Pico and Zodiac, to develop the theme of the event, branding, art direction, exhibition graphic, and interactive development. Visit Kong Studio Project Page for more info.

Sudden Yap
Art Director & A Funny Guy


I love creative comms & storytelling.